MARKETING EXECUTIVE

Download Job Details

Description

The Marketing Executive will be responsible for developing, implementing, and managing marketing strategies to drive brand awareness, promote Honda products, and increase sales.

Key Duties & Responsibilities

1. Market Development
   • Recruit new customers and promote sales of all motorcycle models to meet monthly sales targets.
   • Register new customers and ensure all relevant data is recorded accurately.
   • Support in identifying and activating new markets, both locally and regionally.
   • Conduct at least 30 weekly garage visits in assigned areas, identifying opportunities and building relationships.
   • Lead test rides and customer interaction during promotional events as needed.
2. Brand Visibility
   • Ensure proper display of Honda products at eye level in all assigned locations.
   • Effectively utilize Point-of-Sale materials (posters, t-shirts, signage) and maintain brand consistency.
   • Provide timely market intelligence reports, including competitor analysis, customer feedback, and emerging market trends.
3. Product Awareness and Customer Education
   • Educate customers on the benefits of purchasing Honda motorcycles and other products.
   • Address customer and trade complaints or queries professionally and promptly, escalating to management when necessary.
   • Communicate current promotions and special offers to customers.

1. Other Duties as Assigned
   • Undertake any other responsibilities as directed by the line manager to support the business.

Requirements

•  Minimum of a UACE, Diploma, or bachelor’s degree in marketing, Business, or any related field.
• A Professional marketing certification (e.g., CIM) is an added advantage.
• At least 1 year of experience in a sales or marketing role in a fast-paced environment, preferably in the automotive sector.

• Strong verbal and written communication skills, with the ability to effectively engage with internal teams and external customers.
• Ability to meet sales and performance targets under pressure while providing excellent customer service.
• Self-driven, able to work independently, manage time effectively, and complete tasks with minimal supervision.
• Proven problem-solving abilities and a collaborative approach to team-based projects.
• Flexible and willing to travel as needed, with occasional out-of-town assignments.
• Must be adaptable to work in varied environments and manage multiple priorities effectively

Others/Extra Details