General Manager

Download Job Details

Description

To provide strategic leadership and operational oversight to the motorcycle business, including sales, after-sales service, spare parts, customer experience, dealership management, and financial performance. The GM ensures sustainable growth, strong market positioning, operational efficiency, and customer satisfaction.

Key Duties & Responsibilities

A. Strategic Leadership

• Develop and implement business strategies to drive sales, market share, and profitability. 

• Lead annual business planning, budgeting, and performance tracking. 

• Identify market trends and new business opportunities (e-mobility, leasing, financing models, etc.). 

• Ensure alignment with company vision, brand standards, and operational frameworks. 

B. Sales & Market Growth 

• Oversee motorcycle sales across branches, dealers, and field teams. 

• Set sales targets and drive execution through sales managers and regional teams. 

• Develop promotional campaigns, pricing strategies, and dealer incentives. 

• Strengthen relationships with key buyers: corporates, fleets, boda stages, distributors. 

C. After-Sales & Service Management 

• Oversee workshop operations, service quality, turnaround time, and technician performance. 

• Ensure availability of quality spare parts and manage parts inventory levels. 

• Implement preventive maintenance schedules and customer service standards. 

• Drive customer retention and loyalty initiatives.

 D. Operations & Supply Chain 

• Coordinate motorcycle ordering, imports, customs clearance, warehousing, and distribution. 

• Ensure accurate stock management and reduce losses, damages, and obsolescence. 

• Implement standard operating procedures for workshop, sales, and warehousing. 

E. Financial Management 

• Monitor P&L performance, revenues, margins, and cost control. 

• Approve expenditures, negotiate supplier contracts, and optimise operational costs. 

• Manage credit controls, customer financing arrangements, and collections. 

• Produce monthly financial and operational performance reports. 

F. People Leadership 

• Lead, coach, and develop managers in sales, service, spare parts, logistics, and admin. 

• Drive performance management and KPI tracking across all departments. 

• Foster a culture of accountability, teamwork, and customer focus. 

• Oversee recruitment, onboarding, regular evaluations, and staff discipline. 

G. Compliance & Risk Management 

• Ensure compliance with industry regulations, tax laws, and safety standards. 

• Implement policies on motorcycle testing, road safety, and workshop safety. 

• Strengthen internal controls and reduce operational risks (fraud, theft, poor service).

Requirements

• Bachelor’s degree in Business, Engineering, Supply Chain, Mechanical Engineering, or any related field. 

• Master’s degree or MBA is an added advantage. • 5–10 years of experience in motorcycle, automotive, FMCG, or equipment sales—with at least 3 years in a senior management role. 

• Knowledge of supply chain, workshop operations, and branch management. 

• Experience in sales strategy, dealer management, and P&L ownership.

Others/Extra Details

Key Skills & Competencies 

• Strong leadership and decision-making ability. 

• Excellent sales and business development skills. • Deep understanding of motorcycle mechanics, supply chain, and after-sales service models. 

• Strong financial acumen and analytical skills. 

• High integrity and ability to manage diverse teams. 

• Customer-centric mindset and problem-solving skills.